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A Clarification

Friday, August 14, 2009

I realize that there is a certain group of people out there that do not appreciate my blog posts here, because they expose a side of affiliate marketing they would rather see kept in the dark.

In light of some of the comments I recently received I want to make it absolutely clear that I am not waging war against the affiliate marketing business in general. It can be a good, honest way to make a very decent living, if you choose it to be so.

One of the ugly sides of affiliate marketing is the grant (kit) offer business, and that is what this blog is about, period.

The only purpose of the marketers operating in the grant offer niche is to get people to sign up for steep recurring monthly fees for useless 'grant information', 99% of the time accompanied by 'bonus programs' that add another $20-40 to the insult. They don't care how it's done and whether this 'service' they promote is genuine or not, for these folks the end ($$$) always justifies the means.

If you operate in this niche you know exactly what you're doing, and you know very well that the very thing you so cleverly try to convince people to sign up for is useless. For me there are no excuses, it's black and white.

It is pretty clear-cut that the overall theme within this affiliate marketing niche has been one of deception. The goal of all of the campaigns I have seen so far has been to target abuse the desperation, hope and financial insecurity of our brothers and sisters in economic distress, making false and / or suggestive promises about financial relief and availability of government funds for personal use.

It is this particular subsection of affiliate marketing that is the target of my wrath. I don't care if you're a marketer or network - if you promote these deceptive grant offers you willfully disrupt the lives of innocent Americans (and more recently, Canadians), and I'm not having it.

In the mean time, thousands of people have fallen victim to these scams and millions of affiliate marketing dollars have changed hands as a result.

I fail to see how it can be wrong to question and address that, and I fail to see how anyone can just shrug it off as 'part of the business'.

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